I'm on a Boat

It's Friday, take five with a quick boat ride via SNL.



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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Starting a Grassroots Cause with Social Media

A bit hokey at times, this video makes some good points as it explores the basics of using social media to promote your cause.




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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

A little Help in Deciphering all things Twitter

Tweet Social is a forum dedicated to everything Twitter. If you're looking for a new tool to help you do *insert really awesome thing you wish Twitter did here* this might just be the place to find it. So many people are developing so many new tools that leverage Twitter all the time, it's hard to keep up.

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Twitter Business Directory

Wondering if your favorite (or least favorite) business is on Twitter? Look no further than Twibs, the Twitter business directory. Twibs makes it easy to search for any business or type of business you might want to find on Twitter.

Oh, and for those of you out there who are a business that's not on Twitter? You're one step behind about 3,547 other companies that are already there.

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Leave the Video to the Professionals

There's a really, really thick, well-lit, florescent yellow line between professional video production and, well, anything else. As you'll see in the video below that line is wider than ever. Seriously people, this is why companies like Reel Motion Media exist--we know what we're doing. Oh, and to top it all off, the idea is a total ripoff. But at least it's funny, right?



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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

T Mobile's Flash Mob

T-Mobile organized this flash mob and is now pushing the video around the internet with hopes of going viral (looks like it's working.) Personally, I think it feels a bit dated, like a contrived imitation of the real thing, like Improv Everywhere. But if I hadn't seen something like this before I'd be pretty impressed. What do you think?



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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

The Bernie Madoff of Twitter

Let's get one thing straight: the power of Twitter is personal, relevant interactions / conversations. This power is inversely related to how many people you follow, because how many people can a single human really keep up with? Maybe a few hundred? Therefore, having 10 bazillion followers that you also follow is pointless, unless you just want to spam. This flies in the face of most other social networks where having more friends is considered "good," or at least tolerable. And that's where the logic breaks down when people develop tools like TweeterGetter.

TweeterGetter is basically a follower pyramid scheme where once you sign up you follow the last five people in the system and then as more people sign up underneath (after) you you gain more and more followers. Apparently up to 15k in "Level 5."

But for what?

What could you possibly find useful about talking to 15k strangers at once? And how many of them are going to have the time to read any of their tweets, since they're in the system as well and probably overwhelmed with thousands of followers of their own? It all boils down to a system designed around the broken idea that more followers / friends / etc is better.

It's not about the quantity, but quality.

So please, do us, and everyone on Twitter a favor and avoid services like TweeterGetter like the plague.

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Video of the Month - Delivering clean technology to Peru's poorest people

Imagine lighting your entire home with a single kerosene lantern or cooking dinner on a campfire in your kitchen. Amazingly, over half the people in the world do not have access to safe, healthy, and affordable products to meet their basic needs for these simple tasks. As a result, billions of people suffer from preventable illnesses, deplorable living conditions, and energy poverty. There are however hundreds of affordable products that can safely meet people's daily needs, save them money, and conserve the environment. This six minute documentary reveals the daily struggles of indigenous Peruvians and shows how one social business, PowerMundo LLC, is working to connect impoverished people to a network of sustainable resources. PowerMundo is a mission based business whose goal is to use clean technology to improve people's lives, create new jobs, and conserve natural resources.

And now for something completely different...

If I was a betting man, I'd say that those who predict the end of the world in 2012 are way off. The end of civilization as we know it will occur on a cold night in Chicago, sometime later this spring.

Remember that remix of the Snuggie commercial we post a few weeks ago?

Well, the Snuggie craze hasn't slowed down at all. In fact, if you're in Chicago you might want to head over to what is sure to be the warmest pub crawl ever held there during winter: you guessed it, a Snuggie Pub Crawl.



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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Twitterhawk: PItting man against Machine

With great power comes great responsibility. It was true in the movies and it's true in real life. Case in point is Twitterhawk, a service that doesn't just return search results for terms on Twitter, but replies (via your account) with some canned response. It can even be set to only respond to those within a certain radius of your location so that people talking about NY style pizza in Florida don't get a response about your Colorado location. Pretty smart, pretty scary.

One of the biggest differentiators about Twitter is that it's more personal than other social media networks. Something about the brevity of 140 characters has brought out the human in all of us. Or maybe it's because there isn't a profile space for you to detail your life history. In any case, Twitter is all about being authentic and for non-human entities, having a human behind the wheel. Twitterhawk is a step away from that.

Does that mean it will fail? Far from it. I can imagine a service like Twitterhawk being an important tool in any sort of Twitter campaign, especially when you're dealing with more followers and responses than a human could ever handle. But maybe that's the idea behind Twitter--it's set up to scale to the point that a human can handle it--but no more. Perhaps Twitterhawk will become an after-hours tool among businesses looking to have a Twitter presence after the 9-5. It's hard to tell at this point, but probably worth keeping in your back pocket in case it happens to fit into your next Twitter plan.

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Top 100 Most Social Brands

Virtue releases it's list of the Top 100 Social Brands. I'm not really sure how they determined the list, but there's certainly a few for discussion on there. A lot of these feel based on word of mouth rather than digital conversations as you might expect. What brands surprise you or which ones aren't there that you think should be?

One that stuck out for me: Sega. As in Sega Genesis. What exactly are they doing that's so social?

1. iPhone
2. CNN
3. Apple
4. Disney
5. Xbox
6. Starbucks
7. iPod
8. MTV
9. Sony
10. Dell
11. Microsoft
12. Ford
13. Nintendo
14. Target
15. PlayStation
16. Mac
17. Turner
18. Hewlett-Packard
19. Fox News
20. BlackBerry
21. ABC
22. Coke
23. LG
24. Best Buy
25. Honda
26. eBay
27. Sharp
28. Lincoln
29. NBA
30. Pepsi
31. General Motors
32. McDonald’s
33. General Electric
34. Walmart
35. NFL
36. Mercedes
37. BMW
38. Samsung
39. Nike
40. Subway
41. Dodge
42. Pandora
43. CBS
44. Mercury
45. NBC
46. Disneyland
47. last.fm
48. Toyota
49. Cadillac
50. Chevy
51. Jeep
52. Netflix
53. Nascar
54. Suzuki
55. Red Bull
56. Wendy’s
57. Burger King
58. Volkswagen
59. REI
60. Nissan
61. T-Mobile
62. Verizon
63. Macy’s
64. AT&T
65. Guess
66. Victoria’s Secret
67. Walt Disney World
68. Audi
69. TBS
70. Cartoon Network
71. IKEA
72. SEGA
73. Kia
74. Porsche
75. Fox
76. Intel
77. IBM
78. VH1
79. MLB
80. Cisco
81. Oracle
82. Saturn
83. Sprite
84. Subaru
85. Adidas
86. BP
87. AMC
88. Chili’s
89. The Gap
90. Capital One
91. Hyatt
92. Costco
93. KFC
94. Adult Swim
95. Jet Blue
96. Taco Bell
97. Converse
98. Sirius
99. Puma
100. Sears

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

A Super Bowl with Less than Super Commercials

Usually the Super Bowl glues me to my seat. Even if the game isn't that good I never want to miss a play or a commercial break. This year, things were a little different. First off, the game was great complete with momentum swings and a nail biting finish. In between the action on the field, however, there was little to get excited about.

Considering that advertisers paid a record high $3 million per 30 seconds you'd think this would be the best or the best. Instead it felt like they justified the $3 million media buy by only putting about $3 into the concepting and production of the spots. Of course, there were still some winners and losers, here's my take:

The Best:

1. Careerbuilder with it's repeating montage of reasons you hate your job. The lady riding the dolphin had myself and everyone in the room rolling on the floor laughing every time it was shown. Oh, and punching Koala bears is always a recipe for success. Always.



2. Denny's Mobsters commercial was not only a good commercial but did anyone see the news coverage yesterday of the free grand slams? Talk about ROI. Denny's took their commercial beyond just the Super Bowl and created an event out of them. People weren't talking about what the best commercial was at work on Monday, they were making plans to sneak out on Tuesday for a free meal. The question is, did Denny's impress all those customers that flooded into it's stores? We'll have to wait and see.



3. Dorritos Crystal Ball - Can you believe this was made by two unemployed brothers for $2,000? And that they won $1 million for it? Dorritos has continued with their user generated commercials for the Super Bowl and this might be the best one yet. It combines all the classic Super Bowl ad tricks: office setting, croch shots, sophomoric humor but yet does it better than some of the major brands that pull out those same tricks year after year (looking at you, Budweiser.)




The Worst

1. Go Daddy - Ok, we get it. Go Daddy is the domain register site for dudes who like boobs. And most dudes like boobs, so it's great right? Wrong. You could try to class it up a bit, like the classic boob, uh I mean, beer commercials of the past. Remember the cat fight in the fountain commercial? Gets to the same point, but with a little (and I do mean a little) more class. Why not just save some money and offer an alternative to the Super Bowl by showing a live webcam of Danica Patrick's boobs during the game?



2. Budweiser Clydesdales - Sometimes a brand will just take a concept and stretch it too far. The Bud Lizards had a great story and could survive beyond the superbowl into many, many commercials. The Bud Clydesdales, while a favorite last year with the Rocky inspired spot, don't really have that same power. I really don't care about the horse's great grandfather. Or about the horse playing fetch. It doesn't make me laugh, think, cry, or want to buy / use anything. And therefore fails.



3. Sobe 3-D - Does anyone at Sobe know what 3-D is all about? It's supposed to add another dimension to a normaly 2-D medium. Therefore, things should be created with that in mind, i.e. having something flying towards the user or showing the depth of something. Really anything other than a bunch of dancing lizards and humans. That's about as flat as it can get. Sure, the lizards did look more "rounded" and 3-D like, but that didn't really add anything to it all.


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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Some Products Just Sell Themselves

Others make you scratch your head and say WTF.

You gotta love a good remix of a ridiculous product...



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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.