Let's all go to the Twestival!

There's something about Twitter that just begs people to love it. It probably has a lot to do with the brevity and personal nature of Twitter (who am I kidding, of course that's it.) But probably the most interesting thing to me is people's fascination with making Twitter more than just an online network.

Enter Twestival.

It's, you guessed it, a Twitter festival. But rather than being 100 dorky dudes sitting on laptops in a Starbucks as you might have first thought, it's actually a world wide effort to bring people together for a good cause. As of now there will be over 140 Twestivals around the world on Februrary 12th, each with the goal to raise $4,000 for the charity:water group. $4,000 is enough to create one water well in a developing nation. It's going to be very interesting to see how this all works out.

One thing to note is that I can't recall facebook or myspace ever having this sort of grass-roots, member-lead community organization feel to it. Sure, facebook has those "for every person who joins this group I'll donate a dollar to..." groups, but there's not a lot of accountability there. And they typically didn't lead to a real-life meetup. If Twitter continues to gain traction in connecting people digitally and then having the power to bring them together physically facebook and myspace had better take notice. An online social network that also turns into a social network will have serious clout in the coming years.

Of course, one question still nagging me about Twestival is: Will there be any funnel cakes?

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

The Future

The Denver Egotist reports:

The Institute of Practitioners in Advertising (IPA) has just put out a report that warns, “advertising agencies face growth of just 1.2 per cent a year by 2016 if the industry fails to tackle the changes to the media created by sites such as Facebook, YouTube and Twitter.”

In case it isn't clear yet, the future is digital. The future is about how brands will listen as well as talk. Those who embrace this will find a lot of opportunity in coming years. Those who don't will continue to grumble while the world changes around them.


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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

40 Brands on why They use Twitter

Mashable talks to 40 of the best brands using Twitter to see just how and why they are there. Interesting to see how every brand takes a different approach. Mashable goes on to say:

Smart brands use Twitter in meaningful ways, and most of them use their brand name as a way to make sure customers can find and recognize them. This piece, and the knowledge I learned from the incessant hours invested, demonstrate why brands do belong on Twitter. No other medium gets you inside a business or brand quiet like Twitter.

I tend to agree. There's something altogether different about the Twitter medium that makes it a great place for customer / brand interaction to take place. It's more conversational and timely than a blog and I think that's been a key to it's popularity. As more and more users sign up for Twitter I predict that users will expect a brand to have an account, just like how people expected a business to have a website in the mid 90's. Note to businesses: ignore this at your own peril.

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Something to fill this Sunday's Football Void

If you're not sure what you're going to do this Sunday when there's no football, we've got ya covered. It's not football, but rather Superbowl commercials. Make that almost every Superbowl commercial since 1969. Remember when cigarettes could advertise on TV (and when they were good for you)? Remember Schlitz beer?

Yeah, me neither. But enjoy the trip down nostalgia way anyway.

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

These walls are talkin'

David Burn, the man behind Ad Pulp, isn't having any luck selling his house in South Carolina. So just like any other good ad person would, he turned to Twitter. Well, more specifically, his house did:

As far as I know, this is the first time anyone has sold a house on Twitter by letting the house speak for itself (certainly many social media savvy realtors have used twitter to sell houses, but probably not given the house itself an account.) I suspect this won't be the last (if it works.) In any case, kudos to David and everyone else out there pushing the "Twittersphere" to new heights. You just never know what's next.

So what exactly does a house tweet about? Find out here.

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

The Future is in your Hands

Literally. Pull your phone out of your pocket and look at it for a second. It is the future. This is where you will place your next order for...everything.

Chipotle released a mobile ordering iPhone app and the demand was so overwhelming it crashed their servers.

The mobile revolution is here.

If you thought the web revolutionized your business, just wait until mobile hits. Now consumers can get the information they want, anywhere they want, to order whatever they want. Are you ready to serve your customers in real-time? Are you ready to listen to their suggestions? Make sure you can answer a resounding, YES.


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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

You budget for effective advertising shoud be unlimited

Times are tough, no doubt about it. Budget cuts are being made left and right. Often the first thing to go is marketing, since after all it's just an extra expense, right?

Think again. What's the idea behind spending money on advertising and marketing? Brand awareness, promoting a new product, etc? Yes, but no. Dig a bit deeper. You spend a$1 on advertising with the hope of getting $2 (or at least $1.01) back in revenue. That's the basic idea: ROI or whatever you want to call it. So that begs the question that if you know you can make more back in revenue than you spend in advertising, why would you ever, ever, cut that advertising budget?

The truth is (and this might sting a bit) you probably didn't bother with making sure you got your money's worth when times were good. It's OK, we all get carried away sometimes in grandiose campaigns. But don't let that alter your thinking into over-reacting in times like these and completely slashing your marketing budget. What should you do then?

Don't cut your budget, but rather, make it more effective. Your budget for marketing that earns more revenue than it costs should be unlimited. Think about it this way: your budget for $1's to turn into $1.01 should be unlimited. The great part about this is that you'll also benefit from some less tangible (and less trackable) results from advertising like increased awareness in your community, especially when competitors are slashing their ad budgets instead of making them more effective.

But don't just take my word for it, here's what Seth Godin has to say:

If the local bank were offering a sale on dollar bills, ninety cents each, how many would you buy?

Most rational people would say, "I'll take them all please." Especially if you had thirty days to pay for them.

So, why, precisely, do you have an ad budget?

If your ads work, if you can measure them and they return more profit than they cost, why not keep buying them until they stop working?

And if they don't work, why are you running them?

Read the rest of Seth's thoughts over on his blog.

When you're ready to make your marketing budget more effective rather than non-existent, come see us...(see below)

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Who would you sacrifice for a whopper?

Would you sacrifice 10 of your Facebook friends for a flame grilled whopper? That's the question the Whopper Sacrifice Facebook App asks you. If you indeed decide to get rid of 10 of your friends not only will they be informed that as much as you like them, you love the whopper, but you'll also get a coupon for a free whopper for yourself.

Adweek weighs in saying that this might be the first Facebook app actually based on some research into people's habits on Facebook. Apparently the folks over at Crispin Porter + Bogusky in Boulder, CO realized that many of them indeed had way too many Facebook friend that they really didn't know that well.

That's a smart insight that led to what I'm predicting will be a hit on Facebook. Plus, it might actually do something good for the Facebook community as it reduces the number of "random friends" and leaves you with a smaller, arguably more valuable network. When you're familiar with your target market and immerse yourself in their world it's amazing the insights you get.

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Friday Fun: Billy Mays Remix

Hurry, supplies are limited, watch now:



But wait! There's more at The Consumerist

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

In Good Company on Twitter

Wondering which mega-corporations are using Twitter to connect with their customers? Search Engine Journal has compiled a list of 16. Some of the names include Dell, Kodak, Home Depot, Starbucks, Popeyes and Comcast among others.

The interesting thing is that they all use Twitter a little differently. Some provide customer support. Some answer questions. Some promote their corporate blog. Some provide coupons.

How does (will) your company use Twitter?

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Just exactly what is viral marketing?

A tough question considering how widely used the term is anymore.

Seth Godin tackles the question in a recent post and sums it up to this:

Viral marketing is an idea that spreads--and an idea that while it is spreading actually helps market your business or cause.

Read the rest of Seth's analysis on his blog, but let's stop and think about this for a second. Viral marketing isn't just something that spreads. The Youtube vid with 20 billion million views? Not viral, unless it helped market your business or cause. And that's the trick: not just spreading, but growing your business as well.

Something to consider before you declare your latest "viral" effort a success. Sure, views are nice, but actions and results are what you really should be aiming for.

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Friday Fun: Why you don't heckle Kathy Griffin

(via Denver Egotist)

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.