Wednesday, March 25, 2009

Social Media Flowchart

Here's a glimpse into one person / company's view of the social media landscape (specifically, Neal Stewart of Flying Dog Brewery)

Take note that every item on there is interconnected to at least one other channel. No channel stands alone, they all work together. This is what agencies mean when they talk about integration in their campaigns. The work you produce in one medium should fuel another which fuels another which fuels six more. Create and connect.


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(via Neal Stewart)
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