Should you advertise in a recession?

Yes.

Oh, you wanted a little more to back that up? How about this, from Adrants:

A McGraw-Hill study of 600 businesses found businesses that maintained or increased their ad spend saw higher sales growth during a recession and in the years following. In fact, the study found those who maintained or increased their ad budgets experienced a 256 percent increase in sales compared to those who cut their budgets.

Another study found businesses that advertised during a recession saw their market share increase 2.5 times.

And if you think waiting until the recession is over is a smart thing to do, consider this; a third study revealed 80 percent of the businesses that waited until a post-recession economic expansion to advertise saw zero increase in market share. Which, of course, is obvious since everyone else began advertising again.

But don't take their word for it. Here's a whole book on why spending on new opportunities and smart marketing is smart in a recession.

When the going gets tough, the tough get going... on new ways to grow their business and prepare for the recovery.

------------------------------------------------------
Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.