It's a Great, Big, Social World Out There

Ever feel a little lost in the ever-changing social media world? Here's a "map" of sorts, a little bit dated, but useful nonetheless.

Remember, it's not about being everywhere at once. In fact, it's the exact opposite. It's about choosing the right networks to accomplish your goals (connect with consumers, connect with others in your industry, connect with total strangers, etc.) If you try to be everywhere with everyone you'll burn yourself out. If you're only on one network you might be missing out.

So do your homework and understand who you're trying to reach. Then, reach out to them in a genuine, honest and interesting way. You might be surprised at the connections you'll make.

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