With great power comes great responsibility. It was true in the movies and it's true in real life. Case in point is Twitterhawk, a service that doesn't just return search results for terms on Twitter, but replies (via your account) with some canned response. It can even be set to only respond to those within a certain radius of your location so that people talking about NY style pizza in Florida don't get a response about your Colorado location. Pretty smart, pretty scary.
One of the biggest differentiators about Twitter is that it's more personal than other social media networks. Something about the brevity of 140 characters has brought out the human in all of us. Or maybe it's because there isn't a profile space for you to detail your life history. In any case, Twitter is all about being authentic and for non-human entities, having a human behind the wheel. Twitterhawk is a step away from that.
Does that mean it will fail? Far from it. I can imagine a service like Twitterhawk being an important tool in any sort of Twitter campaign, especially when you're dealing with more followers and responses than a human could ever handle. But maybe that's the idea behind Twitter--it's set up to scale to the point that a human can handle it--but no more. Perhaps Twitterhawk will become an after-hours tool among businesses looking to have a Twitter presence after the 9-5. It's hard to tell at this point, but probably worth keeping in your back pocket in case it happens to fit into your next Twitter plan.
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