Just exactly what is viral marketing?

A tough question considering how widely used the term is anymore.

Seth Godin tackles the question in a recent post and sums it up to this:

Viral marketing is an idea that spreads--and an idea that while it is spreading actually helps market your business or cause.

Read the rest of Seth's analysis on his blog, but let's stop and think about this for a second. Viral marketing isn't just something that spreads. The Youtube vid with 20 billion million views? Not viral, unless it helped market your business or cause. And that's the trick: not just spreading, but growing your business as well.

Something to consider before you declare your latest "viral" effort a success. Sure, views are nice, but actions and results are what you really should be aiming for.

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