In case it isn't clear yet, the future is digital. The future is about how brands will listen as well as talk. Those who embrace this will find a lot of opportunity in coming years. Those who don't will continue to grumble while the world changes around them.
The Institute of Practitioners in Advertising (IPA) has just put out a report that warns, “advertising agencies face growth of just 1.2 per cent a year by 2016 if the industry fails to tackle the changes to the media created by sites such as Facebook, YouTube and Twitter.”
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