Smart brands use Twitter in meaningful ways, and most of them use their brand name as a way to make sure customers can find and recognize them. This piece, and the knowledge I learned from the incessant hours invested, demonstrate why brands do belong on Twitter. No other medium gets you inside a business or brand quiet like Twitter.I tend to agree. There's something altogether different about the Twitter medium that makes it a great place for customer / brand interaction to take place. It's more conversational and timely than a blog and I think that's been a key to it's popularity. As more and more users sign up for Twitter I predict that users will expect a brand to have an account, just like how people expected a business to have a website in the mid 90's. Note to businesses: ignore this at your own peril.
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