Friday, November 28, 2008

Yelp Helps Your Business Grow

If you're a small business owner, do you know how Yelp can help you?
Yelp is a site where anyone can review local businesses and restaurants. And it's growing fast. With 3.3 million members Yelp is quickly becoming the go to review site on the net. Just as businesses are monitoring and responding to customers via Twitter, Yelp allows business owners to respond to reviewers and help solve any issues they may be having. It might seem overwhelming to have to check all these sites all the time, but think of it as a chance to get your finger on how your customers feel about your business. You might just find some brutally honest truths that people are willing to talk in the anonymity of the web. Or you might find glowing reviews and complements. You'll never know unless dive in.

Want to know more about Yelp? See this article on Adpulp for more info (the picture below is from that article of a local business that recognizes the power of yelp.)


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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Wednesday, November 26, 2008

Jetblue's Customer Service is just a Tweet Away


The Consumerist has a story about how a woman who needed a wheelchair in an airport Tweeted to Jetblue and got an almost immediate response that would allow her to connect with someone who could help her out. More and more companies are begining to use Twitter as a way to connect with customers and solve customer service issues in a public forum. For companies like Jetblue, who pride themselves on customer service, this is a great thing since everyone can see how well they handle the situation. Companies also have an easy way to check the pulse of their customer base with near real-time feedback. Is this the future of business interaction? If it is, will you be ready for it (as a consumer or a business owner)?

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Monday, November 24, 2008

Embrace Your Story

Last week we told you about how New Belgium was leveraging it's authenticity and eccentric personality in a video promoting the brewer's new tap handles.

Well I 'm here to tell you that sometimes you need to be fake. Or weird. But always real.

That's right. Sometimes you need to step back from your business and have a little fun.

Now, this isn't necessarily contradictory to being authentic because being authentic to your brand, your business, your product--whatever it may be--is about being true to the soul of your brand. It just might be that your brand's soul is a little goofy. A little crazy. A little more interesting than your average brand. A little more likely to have a story to tell.

Embrace that story. Run with the weirdness. Because people love a great story.

Enter the video below from Hatfield meats in Philly. They decided to create a mockumentary on the creation of their hot dog launcher. Just like in the case of New Belgium's tap handles, this isn't an event that traditionally calls for a video or really any communication. Lots of other ballparks have hot dog or t-shirt launchers they use at sporting events. But few companies have the courage and insight to take a rather interesting--although normally easily overlooked and forgotten creation--the hot dog launcher and craft a compelling story that connects you with the brand in a way that millions of dollars or traditional advertising could never do.

What's the take-away here? Love the quirks of your business that make it unique. Embrace your brand's personality and share it's story. You'd be surprised how many people still take time to listen to a well crafted story.



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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Friday, November 21, 2008

A Friday Laugh

Take a moment and enjoy this hilarious clip from Louis CK:

(via Denver Egotist)
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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Wednesday, November 19, 2008

Forward Viral Video Awards

Those Germans sure do love viral videos. So much so that they've created an award for the best. You can check out the entries here, but we've spared no expense bringing you some of the winners here.

There's a few trends that emerge here: first off, content is king. All of these videos keep you engaged throughout their duration. Two, they make a connection. Whether they're trying to be funny or serious, they strike a chord with the view. And three, despite not understanding a word that's said in any of these videos I can still understand what's going on. They use the medium to visually display their message without relying on words or voice over that might not translate. Enjoy.

First Place: Extreme Catapulting


Second Place: Sink Mediaspree


Third Place: Futwork Office


Fourth Place: In the Name of Man


Fifth Place: We Will Watch You


What was your favorite?

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Monday, November 17, 2008

Following your folly to great web videos

Authenticity.
People can smell it from a mile away, even on the web. Many of the most popular new brands today are built on it. When communicating through mediums like social media the traditional sort of "corporate speak" are better left at home. New Belgium Brewing understands this.

In the video below NBB employee's visit local bars in Fort Collins, CO and hand deliver newly designed tap handles with the sort of bizarre flair New Belgium is known for.

As you watch the video, consider this: New Belgium could have just issued a press release regarding their tap handles. Or maybe just dropped them off at the bars. Or just slapped some stamps on them and mailed them out.

But they didn't.

They took an ordinary event and made it extraordinary by not only injecting a dose and a half of the unique personality of New Belgium, but choosing to share it with the world.

Does your company have a story and a personality just waiting to be shared? Your viewers are waiting.


(via New Belgium's blog, the Tinkerer)
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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Friday, November 14, 2008

Connect with Reel Motion Media

We spend a lot of time talking about how business can connect with their customers and increase brand awareness or sales through things like web video, Twitter, or social media. But what if you wanted to talk to us, here at Reel Sweet Vids?

First off, there's a few ways you can follow this blog:
One, you can just type in our URL every time you want to hear from us, but that gets kinda boring.

Two, you can click that "Subscribe to RSS feed" icon over there on the right and get updates into your favorite RSS reader.

Three, you can put your email address in over on the right and get updates in your inbox every time we post. No spam or promises of male enhancement.

Maybe you just want to reach out and electronically touch someone:
Email (for tips and feedback):
blogtron5000@reelmotioninc.com

Twitter (for real time info):
@reelmotionmedia

Reel Sweet Vids Vodpod Page

Reel Motion Media on Facebook


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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Wednesday, November 12, 2008

London: Bigger, Harder, Faster, Stronger

Normally we'd wait until Friday to bring you a fun video, but they tell me Wednesday is the new Friday, so maybe this will work.

Here's a little taste of London, 3,328 photos worth, to be exact.


London (harder, better, faster, stronger) from David Hubert on Vimeo.

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Monday, November 10, 2008

The Revolution will be Televised

The video revolution, that is.
Video is one of the fastest growing segments on the internet right now. If you're not capitalizing on this opportunity you're missing out on one of the best ways to connect with your customers.
David Griner of The Social Path shares yet another dead-on analysis of what's happening online with the slideshow below.

The Video Revolution
View SlideShare presentation or Upload your own. (tags: 2.0 web)


Are you making the most of online video?

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Friday, November 7, 2008

Obamavision

It's been a wild election season to say the least. Barack Obama's election is historic in so many ways. One of which is the Obama campaign's use of social media and video which has set a new standard by which all future campaigns will be judged. Let's take a look at some of his videos:













See more Ron Howard videos at Funny or Die


If we missed a favorite of yours, let us know in the comments!

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Wednesday, November 5, 2008

Horsetooth Hang - Reel Motion Media Video of the Month

The boys at Reel Motion Media churn out some remarkable movies for a wide variety of clients and every month they pick their personal favorite. For November they chose a video created for the Northern Colorado Climbers Coalition about an event they sponsor called the Horsetooth Hang. Check it out below.



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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Making a Remarkable Video 101

There's a few different ways to get your video to go viral. One of the best ways is to make something so awesome, so new, so remarkable, that people can't help but pass it on. Radiohead did it when they shot a music video without cameras and now a band less known for embracing new technology, AC/DC brings us a video well on it's way to viral status. This video for Rock n Roll Train is done entirely in Microsoft Excel using standard characters. I'll say that again. This is a music video made in Excel. Check it out below or download it here.




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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.

Monday, November 3, 2008

What's everyone all a-Twitter about?

By now you've probably realized that we're kinda fond of Twitter around here. And with good reason, too. You see, Twitter has some qualities that most blogs don't, and that's why it's such a great brand building tool. For example, because you're limited to just 140 characters per tweet, there's no room for canned corporate responses from the legal department, just real, honest, straight to the point communication. Like this tweet from Bridgeport Brewing in Portland, OR (via Adpulp)
So what exactly should you do with your Twitter feed? Well, according to this article from the New York Times, Twitter is perfect for:

Brand Building (ex: Zappos)
Engaging Customers (ex: Jetblue)
Provide Customer Support (ex: Wesabe and Comcast)

If you're not using Twitter to reach your customers, why not?
If you are, how has it helped you?

Tweet to us: @reelmotionmedia

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.