So with one hand, Boulder's Crispin Porter + Bogusky creates ads for the likes of Domino's Pizza and Burger King, like the video below. With the other hand, the agency's creative powerhouse, Alex Bogusky writes a diet book. Is anyone else confused?
In the ad below people who have never been exposed to fast food burgers before, "Whopper Virgins" as they're called, are given a taste to see what their reactions are. Some are saying that this is going too far and promotes spreading the unhealthy "American" diet of fast food and large portions around the globe faster than it already is. Others say it's a great insight and twist on the classic taste test and it's just advertising so leave it alone. In any case it has people talking. What do you think?
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Wednesday, December 3, 2008
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