What males 18-34 are doing besides dreaming about having sex

Males between the ages of 18-34 buy stuff, more than any other age category in the United States. Sex sells and mainly because it sells with these young males. In a recent study from Break Media and Hall and Partners (which came to me via Scotty Monty's Social Media Marketing Blog) 74% of males age 18-34 would rather have sex than surf the web, however surfing the web is pretty important to. 67% said they couldn't live without the internet compared to 31% who could not live without television.

Scotty is the Social Media Marketing Director for Ford Vehicles Here's what he's sayin about this -

"That's more than a 2:1 margin of the Web over TV. Are you listening, traditional marketers? I'd suggest it's time to look at how you're spreading your media buys."

These guys aren't all nerd skills. They're the cool guys too, the trend setters and the cultural leaders. 79% would rather meet a woman out on the town than online, 71% prefer "a date with a hot girl to a poker game with the boys" and - as I already mentioned - 74% would rather have sex than surf the web. If you think about that though, that last statistic means 26% would rather surf the web...

We all know that men talk a lot more about sex than they are actually having it, so they generally do end up spending quite a bit of their time connected to the web (whether they'd rather be having sex or not)... 40% spend at least 22 hours a week online. Here are some other pertinent findings.

- 63% have a smart phone and 1 in 4 use their mobile device to connect to the Web
- 36% say they can’t live without the Internet for socializing
- 33% say they can’t live without online entertainment
- 59% notice online ads
- 35% like ads that allow them to play a game
- 34% like online ads that allow them to participate in a contest


What does all this mean for the marketing of your brand...

If your business model won't allow you to use sex, than at least use the internet.

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