It's a hot topic these days, but why aren't more businesses making use of it? Sure, a lot of big companies have blogs and facebook pages, and myspace pages, and twitter feeds and so on and so forth, but surely they can't prove it actually creates value for them, right?
Wrong.
Companies like Comcast, Dell and Kodak are using twitter to communicate directly with customers to solve their problems. Companies like Southwest, Microsoft and Apple are leveraging Facebook pages to help communicate with their fanbase about deals and new products. Naturally, one has to wonder when this sort of thinking will trickle down to the small business level. And who will be there to guide them through the process.
Small business might not be able to afford (or have the staff) to man all the fronts of the social media landscape, but perhaps they can see what tactics best leverage their business or best suit their customers. Just what are people doing online these days, here's a slide from the presentation "What is social media and why should I care?" by David Griner, a social media expert from Luckie & Co. advertising agency and author of The Social Path blog.
The businesses best suited for success in the future will be the ones that embrace the way communication will happen in the future today. Find out how Reel Motion Media can get your business moving at the speed of social media today.
0 comments:
Post a Comment