Obama on Campus

Barack Obama spoke to an estimated crowd of 50,000 in the historic Oval at Colorado State University this past weekend. This was the first time that I personally had the opportunity to see a presidential hopeful live and in person. His message was inspiring for me personally but what was even more inspiring was the diverse and gigantic turnout for a county that is generally considered conservative leaning. Whether you are voting for Obama or not, it would be hard to deny the success of his social media marketing campaign and the excitement for his campaign that he has been able to generate online.

His website is immaculate with an Obama blog, Obama news, Obama events, Barack TV, volunteer sign-up, contribution platform, media links, videos everywhere, find your voting station, get a free bumper sticker, and all of his policy stances in an easy to use format with juicy buttons and a slick web 2.0 look, plus you can create your own account where you can interact with other volunteers, comment and generally engage in two way communications... and then there is the Obama Everywhere campaign. The campaign has a Facebook, MySpace,Youtube, Flickr, Digg, Twitter, Eventful, LinkedIn, BlackPlanet, Faithbase, Eons, Glee, MiGente, MyBatanga, AsianAve, and DNC Party Builder accounts. They are customized, they all look sleek and they are all being used to communicate with the Obama tribe. Those connected into these networks feel empowered, feel like they are a part of something bigger and feel like they are getting the insider information. The campaign has over 110,000 followers on Twitter, 128,000 comments on their Myspace page and 2, 320,806 supporters on their Facebook page! A lot and I mean a lot of people are engaged strictly through their social media campaign.

Below is our latest Current TV piece on the event at CSU and below that is another excellent Current piece on Shepard Fairey, the artist who designed the most well known Obama caricature.

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