As you have no doubt seen, the political season is a scene of negativity (no relation to the nativity scene.) Of course, the Original Maverick has turned it up a notch:
But now, with less than a month to go and McCain losing ground in opinion polls nationally and in some of the critical battleground states in particular, the Republican has gone negative. During the week of Sept 28 through Oct. 4, "nearly 100 percent of the McCain campaign's advertisements were negative,'' the Wisconsin Advertising Project at the University of Wisconsin reports today. "During the same period, 34 percent of the Obama campaign's ads were negative.'' (Chicago Tribune)
Maybe The Maverick has good reason for all of this. A study at the University of Ohio found that:
Negative political advertising would be effective with lower income level people. They perceived negative political advertising as more informative and more believable and had more positive attitudes toward the sponsor than higher income level people.
So will this work? Can The Maverick erase Obama's lead (as much as 11 points in some national polls)? Time will tell, but for now we have the always timely Lewis Black to put it all into perspective:

1 comments:
Punching babies in the face is way different than teaching them sex-ed in kindergarten.
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