Consumers want businesses on Social Media

Advertising has a long history of poking it's nose into just about everything, regardless of whether people want it there or not. Given this, you would assume that the majority of people would prefer that marketing and advertising stay out of social media. Well, you know what happens when you assume... someone has to do a study and prove you wrong.

Cone has a new study that says 60% of Americans use social media and of those, 59% interact with companies on social media. Pretty impressive numbers considering there's still a lot of people out there who consider social media a "fad." But there's more:

According to the survey, 93 percent of social media users believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present but also interact with its consumers via social media. In fact, 56 percent of users feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.

So 93% of Americans using social media believe that a company should have a presence in social media, yet how many businesses actually do? We've talked before about a few big corporations that leverage social media to their advantage, but what about local businesses? The great thing about social media is that it isn't something only for the big companies. In the hands of someone with experience and proper knowledge social media marketing can a cost effective boost for even the smallest local business.

Your customers are waiting for you online, isn't about time you started a conversation with them?

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Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company's exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.